Experience in financial management and accounting, Ola oversees all financial operations. Providing the clear financial insight needed to guide strategic, sustainable growth and drive operational excellence across the business.

With 35 years in IT and expertise in industrial networks and IoT, Andy brings complex technologies to life through practical, scalable solutions - ensuring SIYTE receives the right data through integration and testing.

Provides leadership to the board and senior team, Bruce ensures strong governance and effective decision-making. With 35+ years in the industry and international sales experience across Europe, the US and APAC.

A creative strategist with a decade in design and media, Caroline connects storytelling and technology to shape the brand and marketing vision. Responsible for SIYTE’s brand strategy, driving industry awareness and communications.

With expertise in healthcare and data innovation, Craig leads how partners engage, align and gain value from working together. This work builds high-performing partner channels that enable scalable sales, delivery and configuration.

Leading product development, Jamie drives innovation and ensures our roadmap meets evolving market needs. With over 10 years building and scaling SaaS platforms - transforming customer requirements into scalable solutions.

Founder SIYTE (Purple Transform) with a mission to harness AI, data and automation to solve real-world operational challenges. Neil laid the groundwork for SIYTE and guided the company through its formative years of growth.

With over 25 years in technology innovation, Richard aligns business goals with transformative digital solutions, bridging customer needs with product strategy to ensure the platform delivers meaningful, outcome-driven value.

Drawing on experience across sales and programme delivery, Will works closely with customers and partners - aligning organisational goals with SIYTE’s capabilities, bringing a customer-first mindset to every deployment.

Greg joined SVV in 2022 following seven years in operational finance at Shard Capital. With experience across regulated financial services and board roles in SVV’s AI portfolio, he provides hands-on financial and operational guidance.

With over 20 years in venture capital and private equity, Julian supports founders navigating innovation and changing markets, driven by a passion for helping ambitious entrepreneurs turn their vision into reality.